I have received a lot of questions recently about optimization of video for Natural Search. This is primarily due to the surge in Universal Search, which is where the search engines are mixing in various types of content into the search results. For example, news, images, video, etc. Now, there is no shortage of blog posts and articles out there about video SEO and the point of my post is not to cover every aspect of optimizing video for search. I just wanted to cover some core best practices, based on my experience. If you want to check out some additional resources after reading this post, ReelSEO provides some outstanding video SEO information, blinkx has a whitepaper on video SEO, and most recently, Brightcove released its 2008 video SEO playbook. I recommend checking out all of these resources and determining the best way to move forward for your given project.
Let's move on. Optimizing your video clips for natural search gives you one more way to get your content ranking in the search engine results pages (SERPs). In my conversations about video SEO, I’ve found a lot of misconceptions about how to best optimize video for search, so I’ve compiled this list of best practices so you can get off on the right foot.
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